COURSE # TOO-305
TELECOMMUNICATIONS AND ORGANIZATIONAL PLANNING PRINCIPLES FOR NON-ENGINEERING PROFESSIONALS
Broad picture of the modern telecommunications technologies, business and regulatory issues and their impact on Organizational Planning and Effectiveness.
The combination of telecommunications and distributed data processing have virtually eliminated the time and distance barriers that once separated an organization's strategic center from its affiliate sites. Telecommunications enable the modern day organization to communicate in real time with its affiliate sites and thereby make possible an organization that truly operates in a global environment. At the heart of any telecommunications system is the intelligent network. The intelligent network can be likened to the internal nervous system of an organization. It provides the basis for seamless integration of information and communication both internal and external to the organization. During this course, special attention will be given to facilities planning, regulatory economics and the corresponding impact that such technologies have in organizational structures.
Applications and benefits:
You will benefit by enhancing your understanding of the :
- Telecommunications Industry Sectors.
- Regulatory Issues.
- Overview of the technologies.
- Information Technology Applications and Management.
Who should attend:
This comprehensive course presents a broad picture of the latest telecommunications technologies available in support of governmental, industrial and consumer needs. The broad scope of this course makes it an invaluable source of information for Information Networks Planners; Service Providers; and Broadcast, Telephony and Cable industries.
Course Outline:
- The Broadcast and Cable Industries
- The broadcast network/affiliate relationship
- Cable operators
- Cable programmers
- Principles of broadcast/cable economics
- The Business of Telephony
- The telephone industry
- Regional Bell operating companies
- Long distance common carriers
- International common carriers
- Principles of utility economics
- Telecommunications Law and Policy
- United States Telecommunications Law and Policy
- The Federal Communications Commission
- State Public Utility Commissions
- Cable television and community franchising
- The AT & T divestiture
- The 1996 Telecommunications Act
- International Telecommunications Law and Policy
- The International Telecommunications Union
- The World Trade Organization
- The AT &T divestiture and its international effects
- International privatization issues
- Transnational Media & Telecommunications
- International deregulation and privatization issues
- The Transnational Media and Telecommunications Company
- Foreign direct investment strategies
- The Electromagnetic Spectrum
- The nature of radio energy
- Radio frequencies
- Radio waves and transmission principles
- Digital Communication and Information Pathways
- Information theory: Shannon & Weaver
- Principles of signal carriage
- TDM and FDM multiplexing
- Principles of digital communication
- Pulse code modulation techniques
- Satellite Communication
- Satellite networking and design
- Point-to-multipoint applications
- Earth station design and performance
- Cable and Broadband Delivery Systems
- Principles of cable television communication
- Fiber optic communication
- Video dialtone and expanded cable
- Interactive user networks
- Pay per view
- Video-on-demand
- Energy monitoring systems
- On line data base services
- The Intelligent Network
- Understanding the intelligent network: a systems theory approach
- The intelligent network applied:
- Financial networks
- Global inventory management networks
- Information Technology: Planning Strategies for the Organization
- Media and telecommunications selection
- Reengineering the organization through telecommunications
- Flat organizations: the collapse of hierarchical structures
- Systems theory and integrating group processes
- Electronic Messaging Systems
- Telephone switching & routing
- PBS/Centrex switches
- Voice communication
- Electronic message delivery
- E-mail
- Facsimile
- Pagers
- Video (picture) communication
- Desktop video
- Videoconferencing
- The Impact of Communication Technology on the Organization
- Diffusion of innovation
- Decentralization and the era of entrepreneurship
- Telecommuting
- The effects of automation on personnel and staffing
- Privacy issues
- Retraining and expanded education
- Telecommunications & City Planning I
- Smart cities and economic development
- Teleports
- The integrated community plan
- Electronic directory to community services
- Smart houses and offices
- Information kiosks
- Geographic information systems (GIS)
- Telecommunications and City Planning II
- Public and private partnerships
- Distance learning
- Public Safety and Administration
- Public Health and Administration
- Libraries of the future
About the Instructor
Richard A. Gershon, Ph.D., is Associate Professor at Western Michigan University, where he specializes in Telecommunications Management and Organizational Planning. Dr. Gershon frequently lectures on Telecommunications Management and on future developments in communication technology. He has presented seminars on behalf of ICA in Sydney Australia, Logtel Communication in Santiago Chile and Polytechnic University in the U.S.A.
Dr. Gershon is the author of the forthcoming book, The Transnational Media Corporation: Global Messages and Free Market Competition. His articles have appeared in such publications as Telecommunications Policy, Communication and the Law, Journal of Media Economics and Telephony.
Details:
Course: TOO-305 Duration: 3 Days FEE: $1,195 CEUs: 2.16
Please direct any additional inquiries regarding this course to Anita Hellstrom, Program Coordinator, by e-mail, FAX: (301) 871-4942 or TELEPHONE: (301) 871-9608.
Call toll free 1-800-683-7267 from anywhere in the Continental U.S. or CANADA.
Last modified November 25,1998.
